How we made walking a trade show floor a fitness challenge and encouraged more customer engagement in the process.

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Success Stories

Customer Engagement

The Challenge

Engaging and educating B2B partners at a trade show isn’t always an easy task. Distractions abound. Making sure partners digest the wealth of information they need to be successful can be especially challenging.

The Solution

PULL made going from event to event, not only more engaging, but also a health benefit. We created a step tracking app with a twist. The app keeps track of participants’ steps and encourages them to compete with others.

Success Delivered

The StepChallenge app has been a resounding success, now adopted at multiple trade shows. The app has been credited for both encouraging participation and being a strong aid for information retention.