Powerful UX-Driven
Business Innovation

A sales support team at a large client of ours in the vision care industry has the mission of providing independent distribution partners with the tools needed to sell-through their products. This isn’t always an easy task, as sometimes these partners also sell other companies competing products.

This sales support team needed to create a frictionless touchpoint and encourage their distributors salesforce to engage in more productive sales activity and product training.

Our client needed to empower their largest manufacturing partner distributors with the means to create their own incentive programs for their business customers, using their own product mixes and their own reward mechanisms and rules.

Engaging and educating B2B partners at a trade show isn’t always an easy task. Distractions abound. Making sure partners digest the wealth of information they need to be successful can be especially challenging.